Author: Jonathan Larkin

Jon has worked for Supermedia since 2004 and is currently managing large-scale search marketing campaigns for superpages.com and dexknows.com. He has worked in the Internet industry since 1996, handling roles from web site development to online marketing management.

Articles by Jonathan Larkin

Google Makes Big Changes to Results Pages: No More Right Rail

Local Marketing

Google Makes Big Changes to Results Pages: No More Right Rail

Google’s ever-shifting landscape of available advertising slots got a major jolt in late February. For quite some time, they’ve...

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Escape from Excel with Google’s New Report Editor

SEM & PPC

Escape from Excel with Google’s New Report Editor

Reporting in AdWords has long been a two-tiered process. If you wanted quick access to basic statistics you could browse...

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Google’s Bid Simulator Goes Mobile

Mobile Marketing

Google’s Bid Simulator Goes Mobile

According to some recent data from Google, “shopping-related searches on mobile have grown more than 120% year over year...

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Target Your Loyal Customers with Customer Match

SEM & PPC

Target Your Loyal Customers with Customer Match

“Go where your customers are.” Every business owner has heard it, but it’s not always the easiest advice to follow...

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Enhance Your Google Ads with Structured Snippets

SEM & PPC

Enhance Your Google Ads with Structured Snippets

It’s been almost a year since I posted about Google’s callout extensions, and they’ve returned this year with a...

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Expand Your Reach with Dynamic Search Ads

SEM & PPC

Expand Your Reach with Dynamic Search Ads

Google recently introduced some enhancements to their dynamic search ad platform that could help small business owners expand their...

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Automated Rules: Stop Wasting Your Precious SEM Efforts

SEM & PPC

Automated Rules: Stop Wasting Your Precious SEM Efforts

On June 1, Bing Ads announced that they’d be adding automated rules to their system. This is an oft-requested...

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Google Doubles Down on “Nearby” Ads

Local Marketing

Google Doubles Down on “Nearby” Ads

The ever-growing mobile search space offers plenty of opportunities for local businesses to connect with customers at the right...

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Using Seasonal Data to Boost Your Online Ads

Advertising

Using Seasonal Data to Boost Your Online Ads

It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to...

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The Growing Importance of Product Ads for SMBs

SEM & PPC

The Growing Importance of Product Ads for SMBs

Last week Bing announced that they were creating a beta program for Shopping Campaigns. This new emphasis on product...

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Is Ad Success Hiding in Your Offline Conversions?

Local Marketing

Is Ad Success Hiding in Your Offline Conversions?

Conversions are a major metric for determining the success of your advertising campaigns, but are you actually capturing all...

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Building Successful SEM Campaigns for Plumbers

SEM & PPC

Building Successful SEM Campaigns for Plumbers

Running online ads can boost your company’s revenue, customer base, and brand recognition. To accomplish this, you’ll want to consider your...

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How to Get Your Ads Ready for Mother’s Day

Local Marketing

How to Get Your Ads Ready for Mother’s Day

Seasonal ads can be an important addition to your online marketing campaign, but you might not know just how early to...

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Online Advertising Tips for Dentists

Advertising

Online Advertising Tips for Dentists

The choices you make when you run ads online can mean the difference between expanding your business or learning a costly...

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How to Keep Your Attorney Ads Legal

Advertising

How to Keep Your Attorney Ads Legal

Given the ubiquity of advertising for lawyers on TV, billboards, radio, and everywhere else, you might be surprised to learn...

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Google is Calling Out Your Mobile-Unfriendly Site

Business Websites

Google is Calling Out Your Mobile-Unfriendly Site

When consumers are looking for something on their mobile phones, they want to find something quickly and they want...

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‘Tis the Season for Holiday Ads

Local Marketing

‘Tis the Season for Holiday Ads

With Black Friday and Cyber Monday right around the corner, it’s not too late to shore up your advertising...

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Facebook’s Local Awareness Ads: Hyperlocal Targeting

Local Marketing

Facebook’s Local Awareness Ads: Hyperlocal Targeting

It’s been said that the three most important factors influencing the value of a property are location, location, and...

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More Data and Optimization Options from Google: How They Work Together

SEM & PPC

More Data and Optimization Options from Google: How They Work Together

In a pair of announcements this week Google announced both a new conversion metric (“Website call conversions“) and a new...

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Dynamic Sitelinks – Free Clicks with a Catch

Advertising

Dynamic Sitelinks – Free Clicks with a Catch

Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes...

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Remarketing on Twitter: It’s Okay to Follow Your Visitors

Advertising

Remarketing on Twitter: It’s Okay to Follow Your Visitors

One of the core principles of advertising is proper audience targeting. Reaching out to the wrong audience is a waste...

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