Author: John Oren

Articles by John Oren

Google Analytics Solutions Gallery – Free, Powerful, and Calling Your Name

Business Websites

Google Analytics Solutions Gallery – Free, Powerful, and Calling Your Name

There have been many developments with Google Analytics (GA), and the short and overdue message is that you need...

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4 Ways To Use Google Search Operators as an SMB

SEO

4 Ways To Use Google Search Operators as an SMB

What is a “Google Search Operator” you ask? We use Google every day, almost as instinctively as we grab...

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Long Tail Keywords – How People Are Finding Your Website

Business Websites

Long Tail Keywords – How People Are Finding Your Website

So what is a long tail keyword?  The State of Search defines a long tail keyword phrase as having...

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DNS Services – Scam Alert on Your Domain Name

Business Websites

DNS Services – Scam Alert on Your Domain Name

There are multiple companies out there who send domain “expiration” or “registration” notices to small businesses, in an effort...

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Understanding Browser Cookies – Part 1

Business Websites

Understanding Browser Cookies – Part 1

As a data analytics evangelist and advocate of learning about web and mobile properties by watching the fingerprints of...

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Coping With Rising Fuel Costs

Back Office

Coping With Rising Fuel Costs

If your business is on the move, and even if it’s not, rising gasoline prices can spell trouble. Mobile...

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How To Craft A Performance Review Program That Works

Back Office

How To Craft A Performance Review Program That Works

It’s performance review time. You’ve downloaded a form that may work okay with a few revisions. You’ve explained to...

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Top Small Business Resolutions For 2011

Back Office

Top Small Business Resolutions For 2011

Many business owners are ready to say goodbye to 2010 and are eager to embrace the New Year, hoping...

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Free Statistics That Will Help Grow Your Business

Back Office

Free Statistics That Will Help Grow Your Business

You’re probably doing some planning for the New Year, and having the facts about trends and other market intelligence...

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Is Your Company In Distress?

Back Office

Is Your Company In Distress?

Small business owners who are facing distressed companies – which may be due to unplanned rapid growth, lack of...

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Building A Small Business Marketing Plan

Local Marketing

Building A Small Business Marketing Plan

A marketing plan is like a roadmap to the promotional future of your small business. It’s an important tool...

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How To Motivate Your Sales Force (Part 1)

Local Marketing

How To Motivate Your Sales Force (Part 1)

No matter whether the economy is booming or sputtering, a motivated sales force is essential for your company’s success....

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How To Score Your B2C Leads

Local Marketing

How To Score Your B2C Leads

The convergence of tighter budgets and emerging media including social networks and mobile means marketers have both the need...

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3 Reasons To Use Contract Labor

Back Office

3 Reasons To Use Contract Labor

In the course of any business, times will exist when you need more help than you have the budget...

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How To Build Customer Loyalty

Local Marketing

How To Build Customer Loyalty

American consumers have more options than ever before. They can choose to shop online or offline. They can choose...

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Transforming Customers Into Communities

Branding

Transforming Customers Into Communities

The evolution of social networking has caused a dramatic shift in how businesses market their products and services, and...

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Understanding Press Releases

Local Marketing

Understanding Press Releases

Press releases are a form of publicity that you can use to leverage company news into a marketing opportunity...

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5 Small Business Marketing Strategies

Local Marketing

5 Small Business Marketing Strategies

These five small business marketing strategies will help get your name and products to a more targeted audience. Some...

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Closing The Sale – Remembering The Basics

Local Marketing

Closing The Sale – Remembering The Basics

Closing the sale is a little like slow dancing. You have to guide your partner, pay attention to the...

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How To Create A Business Attitude That Keeps Customers Coming Back

Local Marketing

How To Create A Business Attitude That Keeps Customers Coming Back

When working for large companies, chances are good you’re familiar with the concept of corporate culture. This is the...

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Boost Sales By Down-Selling

Local Marketing

Boost Sales By Down-Selling

Most businesses are familiar with the concept of up-selling their customers. The practice involves adding premium features or services...

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